Optimizing Store Layout to Have Space for Customers to Move Freely

We have found that the layout of a clothing store is essential for an easier flow of traffic. Many of the articles that we have sought out and reported on mention how consumers get overwhelmed easily so organizing your store to its maximum capability is important. Consumers need an easy layout to get through the store comfortably & efficiently. 

​

This shows how having the layout of the store set up specifically for customers is essential for a store to run smoothly. According to Archeyes editorial team “A good traffic flow throughout the store will encourage customers to move around your space, explore your merchandise, and keep them from getting overwhelmed or disoriented.” (Archeyes, 2023) creating a layout will keep your customers from becoming overwhelmed and overstimulated. The article explains how there are other ways to maintain and how to keep your consumers in your store. 

​

Some other ways in helping your stores layout is by: 

• Observing where customers go to the most

• Observing what other companies like Hire Attire do differently 

• Observing how customers interact with the layout of your store 

​

Continuing with the store's layout in 21 Small Store Design Ideas to Entice Shoppers & Increase Sales by Michael Keenan, in the article, he discusses the challenges small retail store owners face when designing their spaces. He emphasizes the importance of maximizing every inch of a limited area to enhance visual appeal. Keenan provides over 20 design ideas, many of which are cost-effective. One notable suggestion is using mirrors to reflect natural light and create a sense of depth, making the space feel larger. He also highlights the shopping behavior where customers tend to turn right upon entering, “Studies have shown that shoppers tend to turn right when they enter a retail store. They follow an obvious path around the back of the store, concluding on the left-hand side before exiting the store” (Kenaan, 2024). This helps by recommending that store owners design a natural path to guide shoppers around the store effectively. 

 

Brightening Up the Closet with Transparency and Lights

As we have done research we have seen the importance of transparency with customers. In every article we have found it mentions how no one likes a dark room or to feel like they’re trapped. Adding big lights or LED lights is something budget friendly and will brighten up the closet.

 

Hire Attire is remodeling, and they are planning on adding a glass door or adding a big window so that light is able to come in. Adding displays like a mannequin or a sign will brighten up the closet. It is important to attract customers and to keep those customers in your store. Using glass or plexiglass for shelves, tables, chairs, and desks is important because it creates a sense of openness and lightness in a retail space. These transparent materials allow customers to see through them, which can make the store feel less cluttered and more spacious, even if it's small. This design technique helps draw attention to the products themselves, allowing them to be the focal point of the shop. “This technique will visually lighten up your shop, small as it is, and let your products take center stage.” (Sizun, 2018) Additionally, glass and plexiglass can reflect light, enhancing the overall brightness of the space and creating an inviting atmosphere for shoppers. Having windows and glass elements can significantly improve the shopping experience by making the environment feel airy and welcoming.

 

Hidden Storage to Create Extra Space for Use in the Closet 

The article 6 Hidden Self Storage Hacks: How to Maximize Your Space, provides several effective strategies for maximizing storage space. It highlights the importance of utilizing vertical space by recommending tall shelving units and wall-mounted shelves to keep items organized and off the floor.

 

Multi-functional furniture, such as ottomans with hidden compartments and beds with built-in drawers, is suggested to save space while providing additional storage options. Additionally,  emphasizes the often-overlooked corners of storage units. By stacking boxes and using corner shelves, you can optimize these areas and create more room in the center. The author advises planning the layout of the storage unit by measuring its dimensions and organizing items based on how frequently they're used. “Knowing the exact height, width, and depth will help you plan more effectively.” (Self Storage, 2019) This approach ensures a more efficient and organized space overall.

​

Figures 3.1, 3.2, 3.3:

​

​

​

​

​

​

​

​

​

 

​

​

​

​

​

The research our team found suggests that Hire Attire will benefit from using the space correctly, like wall hangings, light fixtures and hidden furniture. Student workers can make these changes to accomplish students and staff visiting the store often and getting the most benefits from the store. 

Figure 3:

​

​

​

​

​

​

​

​

​

​

​

​

​​

​

​

​

​

​​

​

​

A low amount of foot traffic in a store can significantly impact sales and overall business performance. When fewer customers enter the store, the chances of making sales decrease, leading to lower revenue. A well-thought-out layout is crucial in maximizing the optimal use of space, as it guides customers through the store, showcasing products effectively and encouraging impulse purchases. By strategically placing high-demand items in accessible areas and creating an inviting atmosphere, retailers can enhance the shopping experience, ultimately driving more foot traffic and increasing sales. This is helpful to my recommendation because it shows how foot traffic will affect a store. If it's always crowded, not many people will want to go, it's important to maximize your space.